about eggprojects

eggprojects is a brand incubator and hatchery that launches and grows brands created by some of the most forward-thinking creative minds from around the world. Brands and designs created the eggprojects crew have reached over 100 million people, with far reaching success across the fashion, action sports, video game, urban, media, home essentials, jewelry, and automotive market segments worldwide. Our expertise in analysis and opportuntiy identification within these market segments allows us to create award-winning branding and products that make a lasting impression and retain customer loyalty.

eggprojects works with some of the most influential artists from around the globe including Shepard Fairey (Obey / Studio-Number-One, CA), Andy Howell (Co-Founder of Element Skateboards, Founder of eggprojects, CA), Dave Kinsey (BLK MRKT, CA), Skip Buringrud (Founder of Militree, CA), Toshifumi Tanabu (Tokyo), Takeshi Yonemochi (Tokyo), Luca Ionescu (Refill Magazine / Keep Left Studio, Sydney, AUS), Josh Hassin (CA), Marke Newton (Paris), Paul Hutchison (Hype Type UK), Eric Elms (aNYthing, Supreme NYC), Charlie Pratt (Aerosol Artist, Brooklyn NYC), T-KID 170 (Aerosol Artist, Bronx NY), Justin Atallian (Street Machine), Nick McPherson (San Diego), Persue (Aerosol Artist, San Diego), among others. The eggprojects crew is a resource for artists and creative like-minded individuals. We are currently working with creative people in a number of different ways, from brand creation to brand marketing, from contracted artwork to royalty-based licensing agreements. Every creative situation and brand-building experience is different, and every individual's approach as well. Our approach to relationships and business reflects that. We created eggprojects brand incubator and hatchery as a platform for creative individuals. So check out some of the most current hatches from the incubator: the cross-processed experimentation of Better Chemistry, the cultural connections of the Un1versal Mind, the street politickin' of Militree, and the diva dazzle of Hollywood Starlet.

who

Andy Howell
Professional skateboarder and co-founder of Element Skateboards, New Deal Skateboards, 411 Video Magazine, Girly Things Apparel, and Zero Sophisto Apparel in the early to mid 90's, Andy helped usher in graffiti-influenced, cartoon graphics as the ruling aesthetic for the skateboard industry. He launched the first-ever baggy jeans made for skateboarders, Big Deals, in 1990. In 1999, Andy turned his brand-building experience to the mainstream with the creation of Imagewerks, Inc., which was later bought by Interpublic's McCann Erickson Worldgroup. He has created successful brand-building campaigns for a variety of companies ranging from edgy core brands to Fortune 100 corporations, including K2 Snowboards, Activision and its Tony Hawk's Pro Skater game franchise, DC shoes, 686 Snowboard Clothing, Quiksilver, and McDonald's. His illustration, art direction, and brand creation for McDonald's Happy Meal landed the promotion in the top-ten best selling for North America and was the number one in New Zealand. An internationally acclaimed artist, Andy's guerrilla marketing tactics have been recognized in the Wall Street Journal, Thrasher, and SPIN, among others. http://www.andyhowell.com

Zach Mandelstein
With more than a decade of alternative lifestyle brand experience, Zach is a trailblazer for forward-thinking business practices. Growing up in Northern California and San Francisco, Zach started out as a sponsored rider for Nidecker Snowboards and Flow Bindings, with spreads in magazines like Snowboarder and a spot as the featured rider in Hieroglyphic's snowboarding video Medicate. One of the original members of the Lifted Research Group family (LRG), Zach was Vice President of Sales for Lucas Design International, a leading fashion jewelry licensing company, from 2003-2005. Zach consults for Blue Sky Management, one of L.A.'s premier private jet companies, and is a partner in Selling by the Bay, a fashion-oriented sales group based in San Francisco.